Consulting.
Alessandro advises businesses on global marketing, brand positioning, and consumer behavior. His consulting addresses how brands enter new markets, adapt their offer, and understand customer demand. He brings an academic perspective to these decisions, alongside industry experience in educational consulting, fashion, and consumer goods. He is also available for company workshops and speaking engagements.
Assistant Professor of Marketing, HSUHK
PhD in Marketing, HKUST
Collaborations
Company Workshops
He delivers workshops on global marketing, brand strategy, and customer decision-making. Sessions connect research with decisions about entering a market, setting a price, or understanding demand. Brand cases and discussion help teams work through how the ideas apply to their business.
His teaching experience informs the way he works with teams: clear explanations, questions that challenge assumptions, and attention to the evidence behind a recommendation.
Global Marketing
& Consulting
His expertise covers international market entry, positioning, and localisation. He examines which customers to target, how a brand compares with local alternatives, and how product, pricing, communication, and distribution should fit the market.
His work addresses the choices behind an international launch: which parts of the offer should remain consistent, which need to adapt, and how the brand can give local customers a clear reason to choose it.
Customer Research
He designs surveys and experiments to understand customer preferences and test marketing decisions. This includes comparing responses to products, prices, packaging, and messages, and analysing customer data to identify differences between groups.
His research on food, packaging, and sustainability gives him particular expertise in how beliefs and emotions affect choice. The emphasis is on a clear question, a credible comparison, and an explanation of what the findings mean for the business.
Speaking
Alessandro is available for keynotes, seminars, and panel discussions on global marketing, consumer behavior, and the psychology of financial decisions. Topics include how brands compete abroad, how consumer beliefs affect demand, and how the presentation of information shapes what people buy.
He brings an academic perspective to business audiences, with concrete brand examples and explanations that make the research accessible.
Work with Alessandro.
Get in touch to discuss a company workshop, a consulting project, or a speaking engagement.