Consulting.
Alessandro advises businesses on global marketing, brand positioning, pricing and customer research. Based in Hong Kong, he combines research on consumer behaviour with industry experience in educational consulting, fashion and consumer goods. His consulting addresses market entry, localisation and the evidence behind a marketing decision.
Assistant Professor of Marketing, HSUHK
PhD in Marketing, HKUST
Collaborations
Company Workshops
He delivers workshops on global marketing, brand strategy, and customer decision-making. Sessions connect research with decisions about entering a market, setting a price, or understanding demand. Brand cases and discussion help teams work through how the ideas apply to their business.
His teaching experience informs the way he works with teams: clear explanations, questions that challenge assumptions, and attention to the evidence behind a recommendation. Explore workshop topics and formats ↗
Global Marketing
& Consulting
His expertise covers international market entry, positioning, and localisation. He examines which customers to target, how a brand compares with local alternatives, and how product, pricing, communication, and distribution should fit the market.
His work addresses the choices behind an international launch: which parts of the offer should remain consistent, which need to adapt, and how local alternatives change the price customers will accept. Read his perspective on pricing in a new market ↗
Customer Research
He designs surveys and experiments to understand customer preferences and test marketing decisions. His expertise includes statistical analysis of customer data, comparisons between customer segments, and tests of product, price, packaging and message alternatives.
His research on food, packaging and sustainability examines how beliefs and emotions affect choice. A useful analysis needs to distinguish what customers say from what they choose, and an association from a causal effect. Explore his research ↗
Speaking
Alessandro is available for keynotes, seminars, and panel discussions on global marketing, consumer behavior, and the psychology of financial decisions. Topics include how brands compete abroad, how consumer beliefs affect demand, and how the presentation of information shapes what people buy.
He brings an academic perspective to business audiences, with concrete brand examples and explanations that make the research accessible. View talk topics and invite Alessandro ↗
Work with Alessandro.
For a consulting enquiry, email abuffoli@hsu.edu.hk with the business question, market and proposed timing. Based in Hong Kong; online engagements can be discussed with teams elsewhere. He works in English and Italian. Scope and fees are agreed individually.