Hong Kong · Talks and company workshops
Speaking & Workshops.
Why does a successful brand struggle abroad? Why do shoppers say they want sustainable products, then leave them on the shelf? Alessandro Buffoli brings these questions into the room—and works through the decisions behind them.
An Assistant Professor of Marketing at The Hang Seng University of Hong Kong and a PhD graduate of HKUST, he delivers company workshops, conference talks, seminars and panel discussions on global marketing, consumer behaviour, sustainability and pricing.
Global marketing
Why customers abroad don’t buy what works at home
A full opening week tells a brand very little about repeat demand. This session examines which customers return, what they compare the offer with, and when price, format or distribution needs to change.
For founders, export teams and brand managers. A workshop can work through the choices behind a proposed market entry.
Sustainability and food marketing
Why good intentions lose at the supermarket
A sustainable label competes with beliefs about freshness, protection, taste and convenience. Drawing on his research on produce and packaging, Alessandro examines how those beliefs affect what shoppers choose.
For food, retail, packaging and sustainability teams. Discussion centres on what to test before changing a product or its message.
Pricing and customer research
What a price changes beyond the bill
A lower price can attract a different customer, change expectations or reduce profit despite higher sales. This session connects price comparisons and customer responses with the economics of a promotion.
For commercial and marketing teams. A workshop can examine a price test, a discount or a delivery threshold.
The psychology of financial decisions
Why “only 1%” deserves a second look
The same fee can look small as a percentage and substantial as a cash amount. This session explores how framing, reference points and the presentation of risk shape financial choices.
For financial-literacy events and audiences interested in decision-making. The focus is consumer psychology and communication.
Winner · HKUST Three Minute Thesis, 2025
Research, explained clearly.
Alessandro won the 2025 HKUST Three Minute Thesis competition with his presentation on compassion and unattractive produce. The competition asks researchers to explain their work to a non-specialist audience in three minutes.
Invite Alessandro.
Talks and seminars
A focused presentation with time for questions. A typical starting point is 30–45 minutes.
Company workshops
A longer session built around a decision your team faces, with brand examples, discussion and practical exercises. Formats can be adapted to your audience.
Hong Kong and online · English and Italian
For an invitation, share the audience, topic, preferred format and proposed date. Scope, availability and fees are agreed individually.
Can a workshop address a specific business question?
Yes. A session can centre on a market-entry decision, a pricing question, or a customer research problem. The audience and question shape the examples and exercises.
Can universities invite Alessandro to teach?
He considers selected invitations for guest lectures, specialist sessions and part-time courses, subject to academic fit and availability. View teaching topics and invitation details ↗