Alessandro Buffoli, Ph.D. https://validator.w3.org/feed/docs/rss2.html Speaking & Workshops Teaching Consulting About Me “Only 1%”: show me the fee in dollars Sell ugly carrots as dinner A 20% discount can require 67% more sales Would you buy fewer tomatoes in a paper pack? A Hong Kong lunch offer I’d take seriously: ready at 12:35 Chagee’s overseas test is the second cup Research A family-size pack is not a saving if half gets thrown away Put plant-based food where dinner is decided The bakery markdown has to answer for tomorrow Don’t measure a refill scheme by bottles sold Free delivery above HK$300: profitable for whom? HK$89 or HK$90? Give the price test a fair chance. Your sustainable pack needs a disposal sentence Your best export product might be the smaller pack KitKat sells a reason to bring something home A translated menu can still leave customers unable to order Keep the Italian name. Explain the meal. Your distributor’s first order is not customer demand Stop converting your home-market price Blog Averaging down makes the loss look smaller How a 2× fund loses 1.82% while the index breaks even Contact CV