I am a Ph.D. student in Marketing at the Hong Kong University of Science and Technology, driven by a genuine curiosity about what shapes the choices we make—especially when it comes to food, sustainability, and the environment. My academic journey truly took shape during my CEMS Master’s, where I was immersed in a vibrant, multicultural environment. It was there, among classmates with radically different backgrounds and worldviews, that I first saw how culture, values, and personal history can deeply influence even the most everyday decisions. This realization continues to fuel my quest to make sense of the complex, interconnected world we live in.

My drive for research is rooted in the belief that giving back to our world and helping preserve it for future generations is the deeper meaning of life. Although my formal training is in business and marketing, I have always approached the world with the curiosity of a scientist and the heart of a biologist. I am motivated by the conviction that research should not exist in a vacuum; it should tangibly improve lives and help protect our planet. I strive to generate insights that don’t just advance theory but also empower policymakers, educators, and businesses to make decisions that benefit both people and the environment. For me, meaningful research means translating knowledge into positive change—something I see as both a privilege and an obligation.